Ben Forta's Blog - AdobeMAX10

Some Details On Project Edge

Tue, 24 May 2011 07:49:00 -0400

"Project Edge" is a prototype tool for creating standards based transitions and animation, and when we first sneaked it at MAX 2010 the response was overwhelmingly positive. Since then we've been hard at work on "Project Edge", and we've just started to share more details in this Adobe Edge story, as well as on Adobe TV in segments entitled Introducing Project Edge and Project Edge: Web standards-based animation and motion.

Serge Jespers Interviews Paul Gubbay Re HTML5

Mon, 28 Mar 2011 17:10:00 -0400

Paul Gubbay is Adobe's VP of Design and Web Engineering. You may recall that I interviewed him (and John Resig) during the MAX 2010 Day 2 keynote, and we chatted about HTML5, jQuery, and more. Well, Paul has been interviewed again, this time at FITC by fellow Adobe evangelist Serge Jespers:

2 Important Adobe Labs Releases

Tue, 08 Mar 2011 22:26:00 -0400

New to Adobe Labs today:

Flash Player 10.3 beta includes new privacy protection features as well as support for acoustic echo cancellation and improved auto-update.
Wallaby prerelease is an experimental technology (first sneaked at MAX 2010) that converts the artwork and animation contained in Flash Pro (FLA) files into HTML.

Kevin Lynch On The Multiscreen Revolution

Wed, 23 Feb 2011 05:33:00 -0400

Adobe CTO Kevin Lynch has posted his thoughts on the multiscreen revolution based on his MAX 2010 opening keynote.

The Register On Adobe, Open Source, and jQuery

Fri, 18 Feb 2011 06:37:00 -0400

Back at MAX 2010 I chatted John Resig about Adobe's contributions to jQuery Mobile. This topic came up again this week at Mobile World Congress amidst discussions about Adobe and HTML5, and The Register has posted an article on the subject as well as the whole over-hyped HTML5 / Flash "controversy".

Gamasutra On Flash, Upcoming 3D APIs, And Gaming

Wed, 12 Jan 2011 09:37:00 -0400

Gamasutra is running a story on Flash "Molehill" 3D APIs (demonstrated at MAX 2010 during the opening keynote) and their use in gaming. They have also posted a detailed look at Flash vs. Unity.

Want A PlayBook? Build An App

Tue, 07 Dec 2010 13:21:00 -0400

RIM has announced that starting today, developers can submit their BlackBerry PlayBook tablet apps to the BlackBerry App World vendor portal. And as announced at Adobe MAX 2010 a few weeks ago, developers who create an application for the BlackBerry PlayBook tablet (one that is approved for distribution through BlackBerry App World prior to the tablet's initial release) are eligible for a free BlackBerry PlayBook tablet. And yes, you build apps using Flash Builder. In fact, most of your AIR development skills will be put to good use when developing for the PlayBook.

The Making Of Technology Street

Tue, 07 Dec 2010 10:25:00 -0400

The Adobe MAX 2010 Day 2 keynote Technology Street segment was memorable and a lot of fun to create. It also involved an incredible amount of work, set creators, writers, puppeteers, cameramen, and more. We spent a full day in the studio creating the segment, and I just posted some pictures to give you some insight into the sacrifices we have to make. ;-)

A Couple Of Significant Flash Related Posts

Thu, 11 Nov 2010 22:40:00 -0400

First, the Official Google Webmaster Central Blog has announced significant enhancements to how Google indexes SWF files. This comes on top of work with Google two years ago, and enhancements last year, and as the post notes, Google is not done yet. Secondly, Flex developer Matthew Fabb has posted thoughts on a MAX 2010 announcement that kind of got lost in all of the other big news, threading and concurrency support coming to Flash Player.

Adobe MAX 2010 Wins Innovation Award

Thu, 04 Nov 2010 23:16:00 -0400

WebProfessionals.org and MobileInnovators.org announced that Adobe MAX 2010 is the winner of WebProfessionals.org annual Mobile Innovators Award, recognizing Adobe and its annual MAX Conference as the leading event for technology and creative professionals.

MAX Day 2 Keynote Posted Online

Thu, 28 Oct 2010 23:26:00 -0400

The Adobe MAX 2010 Day 2 keynote (which I co-hosted with Ely Greenfield and Matt Chotin) is online on Adobe TV. Here it is, all 2 hours of it:

MAX Keynote Segments Posted To YouTube

Tue, 26 Oct 2010 23:12:00 -0400

This morning's Adobe MAX keynote was tons of fun (for us presenters, I think the audience enjoyed it, too). We've posted lots of videos on the Adobe MAX YouTube Channel. Check them out, especially Technology Street and the music videos.

It's Keynote Time!

Mon, 25 Oct 2010 12:39:00 -0400

Adobe CTO just took to the stage to kick of the Adobe MAX 2010 opening keynote. This keynote is going to be amazing, we have some incredible stuff in store. And then tomorrow I'll be co-hosting our Day 2 keynote, and, well, can't tell you more, but you'll want to be there!

MAX Here I Come

Sat, 23 Oct 2010 23:27:00 -0400

I'm getting ready to head to Los Angeles for Adobe MAX 2010. As in previous years, I've been part of the MAX team working on everything from content to keynotes to promotions and more. And having done this for over a decade now (including MAX and DevCon previously), I can safely say (safely, as in not spilling any beans) that this is going to be the best MAX ever.

Desktop Version Of Adobe MAX Companion App

Fri, 22 Oct 2010 15:17:00 -0400

The desktop version of the Adobe MAX 2010 Companion App is now available for download.