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Thoughts, ideas, tips, musings, and pontifications (not necessarily in that order) by Ben Forta ...
NOTE: This is my personal blog, and the opinions and statements voiced here are my own.

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July 2, 2008

Bye Bye Microsoft WMV, Bye Bye Real, Hello Flash Video And Extra Views

I previously mentioned the BBC adopting AIR for widgets, but this little nugget in the paidContent story is worth highlighting:

"In October [the BBC] signed a technology deal with Adobe to adopt its Flash [for video]... finally axing Microsoft's WMV and Real's video formats in favour of embedded [Flash] video, causing video views to double."

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Comments
I'm glad they've made this switch. With the increase in Mac sales, you'd have to be mad to only offer video in WMV or Real. WMP on a Mac is a joke, and I wouldn't let RealPlayer near any machine, Mac or PC.
# Posted By Joe Rinehart | 7/2/08 8:20 AM
Joe, I've not allowed Real on my machines in years, and commented on that several years ago:

http://www.forta.com/blog/index.cfm?mode=entry&...

--- Ben
# Posted By Ben Forta | 7/2/08 8:24 AM
And the clincher, of course, is this little winner: "causing video views to double". Now, that speaks volumes.
# Posted By jfish | 7/2/08 10:09 AM
Now if we could just get flash video to work on the daggone CrackBerry - I'd be much happier :-)
# Posted By Sid Wing | 7/2/08 3:07 PM
similar to joe, I am also a heavy mac user and I think the switch to flash is a much better approach. to echo both Joe and Ben, I too would never install the real player on any machine.
# Posted By chris hough | 7/2/08 4:20 PM
I expect this was when the BBC's online division (run by ex-MicroSoft people) finally realized that things the BBC produces *must* be usable by everyone who pays for it (just like everyone can, in theory, build a TV receiver) and brought out an online Flash-based version of the previously Windows only '7 days catch up' iPlayer. In only a few months. For hardly any money. Compared to years and millions of pounds for the older system (which can't even stream, it was more like a fancy front end to someone elses P2P system).

As I said in the post about the BBC and AIR - I really now wont be taking bets on a Flash-streaming AIR-based desktop. Adobe's media player has already proved the platform.
# Posted By Tom Chiverton | 7/2/08 5:46 PM

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