Toll free numbers are all about customer convenience, right? Maybe, but maybe not. Too many U.S. based companies neglect the fact that there is civilization outside of the U.S., locations from where U.S. toll free numbers cannot be called. When I was in Europe a few weeks ago I ran into this problem, and ended up having to call a co-worker in the U.S. and having him dial the toll free number and then conferencing me in. And today I ran in to the problem again! I am in London, and need to contact a financial institution but can't because they only provide a toll free number. And when I contacted them via a form on their web site, I received a message asking me to call - can you guess? - yep, their toll free number! And I've only run into this on occasion, and am guessing that those who actually live outside of the U.S. have to deal with this regularly. Toll free numbers are all about customer convenience, but they must be optional, and good old fashioned paid call numbers must always be provided, too! Grrrr!

What's an "unconference"? Imagine a technical conference without strict rules and timetables, a more free format, more interaction than sessions, lots of presenters discussing topics of their choosing, casual seating arrangements ... you get the idea. And MAX North America this year will host 4 Unconferences, including one on ColdFusion. And, Ray Camden has announced that he's leading the CF Unconference. ColdFusion has a major presence at MAX this year, which is a great reason for you to be there!